TEMPLATE LIBRARY

101 WhatsApp templates, by industry.

Marketing, sales and utility templates written to Meta’s guidelines. Filter by industry and category, preview each one as a customer sees it, and copy the wording into ConvoHut.

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Store owner planning a promotion at her laptop
Campaign · VIP list

Illustrative example. Names and details are made up.

Written to Meta’s guidelines, not pre-approved. Meta reviews every template you submit and decides its category. These are written to pass review: clear purpose, sample values, no variables at the start or end, opt-out wording on marketing, and no requests for sensitive information. Replace “Northline” with your business name and adjust the wording to your voice.
101 templates
MarketingMarketing
welcome_offer_v1Ecommerce & retail
MarketingMarketing
cart_reminder_v1Ecommerce & retail
UtilitySupport
order_confirmed_v1Ecommerce & retail
UtilitySupport
order_shipped_v1Ecommerce & retail
UtilitySupport
delivery_failed_v1Ecommerce & retail
MarketingMarketing
back_in_stock_v1Ecommerce & retail
MarketingMarketing
review_request_v1Ecommerce & retail
MarketingMarketing
win_back_v1Ecommerce & retail
UtilitySales
cod_confirm_v1Ecommerce & retail
UtilitySales
enquiry_reply_v1Real estate
UtilitySales
inspection_reminder_v1Real estate
MarketingSales
post_inspection_v1Real estate
MarketingMarketing
new_listing_v1Real estate
MarketingMarketing
appraisal_offer_v1Real estate
UtilitySupport
rent_reminder_v1Real estate
UtilitySupport
maintenance_update_v1Real estate
UtilitySales
offer_received_v1Real estate
MarketingSales
course_enquiry_v1Education & coaching
UtilitySupport
enrolment_confirmed_v1Education & coaching
UtilitySupport
class_reminder_v1Education & coaching
UtilitySupport
fee_reminder_v1Education & coaching
UtilitySupport
assignment_due_v1Education & coaching
MarketingMarketing
open_day_v1Education & coaching
MarketingMarketing
next_course_v1Education & coaching
UtilitySupport
absence_notice_v1Education & coaching
UtilitySupport
appt_confirmed_v1Clinics & allied health
UtilitySupport
appt_reminder_v1Clinics & allied health
UtilitySupport
intake_form_v1Clinics & allied health
UtilitySupport
waitlist_spot_v1Clinics & allied health
UtilitySupport
missed_appt_v1Clinics & allied health
UtilitySupport
payment_receipt_v1Clinics & allied health
MarketingMarketing
recall_v1Clinics & allied health
MarketingMarketing
new_practitioner_v1Clinics & allied health
UtilitySupport
booking_confirmed_v1Beauty & salons
UtilitySupport
booking_reminder_v1Beauty & salons
UtilitySupport
aftercare_v1Beauty & salons
UtilitySupport
package_balance_v1Beauty & salons
MarketingMarketing
rebook_v1Beauty & salons
MarketingMarketing
last_minute_v1Beauty & salons
MarketingMarketing
birthday_v1Beauty & salons
MarketingMarketing
review_v1Beauty & salons
UtilitySales
trial_welcome_v1Fitness & gyms
UtilitySupport
class_booked_v1Fitness & gyms
UtilitySupport
class_reminder_v1Fitness & gyms
UtilitySupport
renewal_notice_v1Fitness & gyms
UtilitySupport
payment_failed_v1Fitness & gyms
MarketingSales
trial_convert_v1Fitness & gyms
MarketingMarketing
we_miss_you_v1Fitness & gyms
MarketingMarketing
challenge_v1Fitness & gyms
UtilitySupport
reservation_confirmed_v1Restaurants & cafes
UtilitySupport
reservation_reminder_v1Restaurants & cafes
UtilitySupport
table_ready_v1Restaurants & cafes
UtilitySupport
order_ready_v1Restaurants & cafes
UtilitySupport
delivery_delay_v1Restaurants & cafes
MarketingMarketing
new_menu_v1Restaurants & cafes
MarketingMarketing
loyalty_v1Restaurants & cafes
MarketingMarketing
feedback_v1Restaurants & cafes
UtilitySupport
booking_confirmed_v1Travel & hospitality
UtilitySupport
pre_arrival_v1Travel & hospitality
UtilitySupport
checkin_info_v1Travel & hospitality
UtilitySupport
itinerary_change_v1Travel & hospitality
UtilitySupport
balance_due_v1Travel & hospitality
MarketingSales
upgrade_offer_v1Travel & hospitality
MarketingMarketing
post_stay_v1Travel & hospitality
MarketingMarketing
return_offer_v1Travel & hospitality
UtilitySupport
service_booked_v1Automotive
UtilitySupport
quote_approval_v1Automotive
UtilitySupport
vehicle_ready_v1Automotive
UtilitySupport
parts_arrived_v1Automotive
MarketingMarketing
service_due_v1Automotive
MarketingSales
test_drive_v1Automotive
MarketingMarketing
new_model_v1Automotive
MarketingMarketing
review_v1Automotive
UtilitySupport
consult_booked_v1Professional services
UtilitySupport
docs_needed_v1Professional services
UtilitySupport
deadline_v1Professional services
UtilitySupport
invoice_v1Professional services
UtilitySupport
overdue_v1Professional services
MarketingSales
proposal_followup_v1Professional services
UtilitySupport
meeting_notes_v1Professional services
MarketingMarketing
insight_v1Professional services
UtilitySales
missed_call_v1Home services & trades
UtilitySales
quote_sent_v1Home services & trades
MarketingSales
quote_followup_v1Home services & trades
UtilitySupport
job_booked_v1Home services & trades
UtilitySupport
on_the_way_v1Home services & trades
UtilitySupport
job_complete_v1Home services & trades
MarketingMarketing
review_v1Home services & trades
MarketingMarketing
seasonal_v1Home services & trades
UtilitySupport
registration_v1Events
UtilitySupport
event_reminder_v1Events
UtilitySupport
venue_change_v1Events
UtilitySupport
waitlist_v1Events
MarketingMarketing
early_bird_v1Events
MarketingMarketing
last_chance_v1Events
MarketingMarketing
survey_v1Events
UtilitySupport
recording_v1Events
UtilitySupport
optin_confirm_v1Every business
UtilitySupport
handover_v1Every business
UtilitySales
payment_link_v1Every business
AuthenticationSupport
verification_code_v1Every business

APPROVAL

Get templates approved first time.

Pick the honest category

Utility is for updates about something the customer did or asked for. Anything promotional is marketing. Mixed content is marketing.

Give sample values

Every variable needs a realistic sample so Meta can see what the customer will read.

Keep variables inside sentences

Don’t start or end the body with a variable, and don’t put two variables side by side.

Make opting out easy

Add “Reply STOP to opt out” to marketing templates, and honour it straight away.

Never ask for sensitive data

No card numbers, passwords or ID numbers. Link to a secure page instead.

Stay within the limits

Header and footer up to 60 characters, body up to 1,024, button text up to 25.

Read the full approval guide →

TEMPLATES

From library to approved template.

Start from a library template, adjust the wording and submit it for Meta review.

Writing a template for Meta review

Recreation of the ConvoHut app with sample data.

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