ConvoHut
Product

Target by behaviour, attributes and lifecycle stage.

Deliver hyper-relevant messaging to the right people at the right time. ConvoHut Audiences automatically updates segments as users interact with your product.

Product interface

What is behavioural customer segmentation?

ConvoHut segments users by evaluating real-time intent and in-app actions, shifting beyond static demographics. By continuously analyzing event streams, feature usage, and session cadence, it builds dynamic audience profiles. This ensures that lifecycle campaigns and automated messaging trigger exactly when a user's behaviour signals readiness or risk.

Dynamic Segments

Create rules based on real-time events. Users enter and exit segments automatically as their behaviour changes within your application.

Custom Attributes

Incorporate your specific business data. Filter audiences by account tier, MRR, industry, or any custom property you send to ConvoHut.

Lifecycle Tracking

Map users to explicit stages—from new signup to activated, power user, or churn-risk—and tailor communications accordingly.

Multi-Channel Sync

Export segments seamlessly to external tools like ad networks, CRM systems, or specialized email marketing platforms.

Audience Exclusion

Prevent over-communication. Easily exclude active support tickets, recently messaged users, or specific organizational roles from campaigns.

Predictive Scoring

Leverage machine learning to identify users with high propensity to upgrade or churn, allowing for proactive intervention.

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