Use cases

Every customer signal is a chance to convert.

Six journeys, each triggered by something the customer actually did. Every one shows the signal, the branching logic, the messages, the conversation and the metric it should be judged on.

Ecommerce

Abandoned cart

Recover customers while buying intent is still high.

Trigger · Cart created, no purchase after 20 minutes
Primary KPI · Recovered revenueRead the use case Ecommerce

Browse abandonment

Follow up when someone shows interest but never reaches the cart.

Trigger · Repeated product views, no cart after 4 hours
Primary KPI · Product return rateRead the use case Lead generation

Lead follow-up

Reply to a new enquiry in seconds and qualify before it cools.

Trigger · Form, ad or CRM lead created
Primary KPI · Speed to first contactRead the use case Retention

Win-back

Give inactive customers a real reason to return.

Trigger · No purchase or activity beyond your threshold
Primary KPI · Reactivation rateRead the use case Retention

Post-purchase

Cut support tickets and set up the next order.

Trigger · Order completed
Primary KPI · Support deflection and repeat actionRead the use case Ecommerce

Upsell

Recommend the next relevant product at the right moment.

Trigger · Purchase of a specific product or category
Primary KPI · Cross-sell revenueRead the use case

What is a customer intent signal?

A customer intent signal is an action that reveals where someone is in their buying decision — abandoning a cart, viewing a product repeatedly, submitting an enquiry, reaching a reorder window, or going quiet. ConvoHut detects the signal and starts the journey matched to it.

How to choose the first one

Pick the signal that happens most often in your business, not the journey that sounds most sophisticated. Volume produces learning; a clever journey with twelve entries a month produces nothing.

Scope your first journey