Day after deliveryUtility
care_tips_v1Hi {{first_name}}, your {{product}} should have arrived. Tip: {{tip}}. Full guide here: {{guide_link}}
SUPPORT USE CASE
Help customers love what they bought.
After a purchase or service, send setup tips, care guidance and a way to ask questions, so customers get value and come back.
7-day free trial · about 15 minutes to connect your number · Meta bills message charges to you directly (you add a card in Meta)
9:41
Today
This business uses a secure service from Meta to manage this chat. Tap to learn more.
Hi Sarah, your Harbour linen shirt should have arrived. Tip: wash cold, dry flat. Full guide here: northline.co/guide
10:02 amMine is making a grinding noise.
10:14 am ✓✓That’s usually the beans settling, but let’s check. Can you send a short video?
10:15 amMessage
Shopify · Checkout abandoned
Illustrative example. Names and details are made up.
FOR ONLINE STORES
The follow-up arrives while they still want it.
A shopper who stops at checkout, or asks when something is back, has told you what they want. A WhatsApp message at that moment is easy to reply to.
- Team
- Support
- Starts from
- Shopify · Google Sheets · Zapier
- Goal
- Fewer returns and complaints, more repeat purchases.
- Meta category
- Utility
IN PRACTICE
The days after a purchase decide whether a customer comes back. One practical tip and a check-in a week later prevent returns, bad reviews and silent disappointment, and give your team a chance to fix problems early.
THE JOURNEY
How it runs.
- Starts when
- An order is delivered in Shopify, or a completed job or visit is added to your sheet.
- Stops when
- Reply received, opt-out, or both messages sent.
- Tips Day 1: the three things to know, with a link to your guide.
- Check in Day 7: how is it going?
- Help Any problem reply goes to support straight away.
SHOPIFY TRIGGEROrder Shipped
WAIT2 days
SEND MESSAGEcare_tips_v1
WAIT7 days
SEND MESSAGEcare_checkin_v1
WAIT FOR REPLYTimeout: 3 days
NOTIFY MEOn reply
END FLOWEnd Flow
Styled like ConvoHut’s flow builder. Every node is editable.
THE FULL PLAYBOOK
Everything you need to launch it.
The exact messages, the sheet, the build and the rules.
7 days laterUtility
care_checkin_v1How’s the {{product}} going, {{first_name}}? Reply if anything isn’t right.
All goodSomething’s wrong
Template names and wording are examples. Write in your own voice and submit templates to Meta for approval; Meta confirms the category.
Post-purchase care · example sheet
| A | B | C | D | E | |
|---|---|---|---|---|---|
| 1 | first_name | phone | product | tip | guide_link |
| 2 | Ella | +61 4•• ••• | Espresso machine | run two water-only shots first | shop.example/guide/em |
| 3 | Jack | +61 4•• ••• | Standing desk | tighten legs after a week | shop.example/guide/sd |
| 4 | Pia | +61 4•• ••• | Retinol serum | start twice a week | shop.example/guide/rs |
Only the phone column is required. The highlighted row is the newest: adding it starts the journey. Example data only.
- TriggerOrder Shipped (Shopify)
Or a delivered-orders sheet.
- Wait2 days
- Send Messagecare_tips_v1
- Wait7 days
- Send Messagecare_checkin_v1
- Wait for ReplyTimeout: 3 days
- Notify MeOn reply
- End Flow
On reply
Problems reach support within minutes.
On timeout
The journey ends quietly.
On opt-out
The contact leaves the journey straight away and is excluded from future marketing messages.
Mistakes to avoid
- Sending a sales pitch disguised as care.
- Long instructions in the message instead of a link.
- Ignoring “something’s wrong” replies.
The moment
A customer’s new espresso machine just arrived and the manual is 40 pages.
After purchase, most businesses go silent until the next promotion. Confused customers return products or leave bad reviews.
Data you need
- First name
- WhatsApp number
- Product or service
- Delivery or service date
- Guide link
Measure
- Messages sent
- Problem replies
- Returns and refunds
- Repeat purchases within 90 days
Good practice
- Be useful: one tip, one link.
- Ask how it’s going; mean it.
- Route problems to a person fast.
Works for
Free PDF- Appliances and electronics
- Skincare and supplements
- Furniture assembly
- Services: aftercare instructions
Post-purchase care playbook
Journey, sample messages, setup checklist and metrics.
Download ↓FAQ
Questions.
Is this marketing?
Setup tips for something the customer bought are often approved as utility. Meta decides the category at template review.
Can I send different guides for different products?
Yes. Use a variable or branch by product.
Who owns the number and the data?
You do. ConvoHut connects to your own WhatsApp Business Account, and Meta bills messages to you with no ConvoHut markup.
RELATED
Often used together.
Support
Order and shipping updates
Send order confirmations, dispatch and delivery updates on WhatsApp, and handle any questions in the same thread.
Shopify · Google Sheets · ZapierSee the journey →MarketingReview requests
The best time to ask for a review is right after a good experience. A WhatsApp message with a direct link makes it easy for happy customers to say so.
Google Sheets · Shopify · ZapierSee the journey →SupportCustomer onboarding
Guide new customers or members through their first days with short, timely WhatsApp messages, and answer questions in the same thread.
Google Sheets · ZapierSee the journey →IN THE APP
How this runs in ConvoHut.
A store event starts the journey, then replies decide the next step.
Choosing what starts a journey
LIVE NOW · 7-DAY FREE TRIAL
More sales from every conversation.
WhatsApp marketing, sales and support from your own number. 7-day free trial, free onboarding and Meta verification help.
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- Hosted on AWS
- Australian company
- Your number stays yours
