ConvoHut is the layer between your data and your own WhatsApp number.
You keep the number, the Meta account and the billing relationship. We read the signals your business already creates, decide what conversation should happen next, and send it through your account. Nothing here is a black box.
What does ConvoHut actually do?
ConvoHut connects your business data to your own WhatsApp Business Account. It watches for customer intent signals, starts the matching automated journey, handles two-way replies, and attributes the resulting orders. You own the WhatsApp number and pay Meta directly for messages.
Key takeaways
- You bring the WhatsApp Business Account. We never take ownership of your number.
- Meta bills you directly for messages. ConvoHut does not resell message credits.
- Your data stays yours, and is exportable and deletable on request.
- We are a software layer, not a messaging provider.
Four layers. You own three of them.
Most WhatsApp tools blur where they stop and you start. Here is the whole stack, and who is responsible for each part.
Your data
Shopify, Google Sheets, Meta lead ads, your CRM or a webhook. Whatever already records what your customers do.
ConvoHut
Reads the signal, decides which journey applies, personalises the message, handles the reply, and records what converted.
Your WhatsApp Business Account
Your number, your Meta Business account, your message templates, your billing relationship with Meta.
Your customer
Receives one continuous conversation from a brand they recognise, and can reply to it.
What happens in the first two hours
One abandoned cart, end to end, with the layer responsible at each step. Times are illustrative — you set the waits.
- 00:00Your store records a cartShopify fires the event. Nothing has been sent yet.
- 00:01ConvoHut receives the signalThe contact is matched, consent is checked, and the abandoned cart journey is entered.
- 20:00The wait expires and conditions are checkedCart value, customer segment and suppression rules all evaluate before anything sends.
- 20:01A message leaves through your WhatsApp accountSent using your number and your approved template. Meta bills you for it, not us.
- 21:30The customer repliesA reply opens the 24-hour service window. Messages inside it are not charged as templates.
- 21:31The question is answeredAI responds from your catalogue and policies, or your team takes over the same thread.
- 23:10The order is placedThe journey stops immediately on the goal event, and the order is attributed back to the conversation.
What we are, and what we are not
What ConvoHut is
What ConvoHut is not
Who owns what
Worth reading before you sign anything with any WhatsApp platform, not just this one. Ownership of the number is where switching costs hide.
| Asset | Owned by | What that means in practice |
|---|---|---|
| Your WhatsApp phone number | You | It stays yours. Disconnect ConvoHut and the number is unaffected. |
| Your Meta Business account | You | Created in your name. We are granted access; we do not own it. |
| Message templates | You | Submitted from your account and approved by Meta to you. |
| Meta message charges | You | Billed by Meta directly, to your payment method. We add nothing. |
| Customer contacts and events | You | Your data. Exportable, and deleted on request. |
| Journeys you build | You | Yours. Take the logic elsewhere if you leave — the playbooks are free to download. |
| The platform | ConvoHut | The subscription you pay us for: signals, journeys, conversations, attribution. |
Questions this raises
Is ConvoHut a WhatsApp Business Solution Provider?
No. You connect your own WhatsApp Business Account through the WhatsApp Business Platform, and Meta bills you directly. ConvoHut is the automation and data layer that sits on top of it.
What happens to my number if I stop using ConvoHut?
Nothing. The number, the Meta Business account and the approved templates are yours. You disconnect the integration and the number carries on working.
Do you mark up my message costs?
No. Many WhatsApp platforms resell message credits at a markup of roughly ten to twenty-five percent. Your Meta charges are billed by Meta at Meta's rates.
Do I need a developer to set this up?
Not for the standard path. Connecting Shopify and your WhatsApp account is a guided flow. A webhook or API source is the only route that usually needs a developer.
Where is my customer data stored?
Inside your ConvoHut workspace. It remains your data, it is exportable, and it is deleted on request. See the security and data page for what we currently implement and what we do not yet claim.
Can I use my existing WhatsApp Business app number?
A number can be registered either to the WhatsApp Business app or to the Business Platform, not both. Migrating an existing number is possible but it is a one-way step, so plan it deliberately.
The whole series
Five pages. Read them in order and you will know exactly what ConvoHut does, what it does not do, and what it will cost you.
See it running on your own data.
We set the first journey up with you during early access, on a real store or CRM, against a metric you choose.