MARKETING USE CASE

Help the customer finish the checkout they started.

Someone who reached checkout has already chosen what to buy. A timely WhatsApp message with their checkout link and a real person behind it clears the last hurdle.

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9:41

NorthlineBusiness account

Today

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Hi Sarah, your order of 2 items is almost done. Need a hand with shipping or payment? Finish here: northline.co/co/41Q

Reply STOP to opt out

10:02 am

I need helpFinish order

Is there any way to get it by Friday?

10:14 am ✓✓

Yes, choose Express at checkout and it arrives Thursday. Here’s your link.

10:15 am

Message

Illustrative conversation. Names and details are examples.

Shopify · Checkout abandoned

Illustrative example. Names and details are made up.

FOR ONLINE STORES

The follow-up arrives while they still want it.

A shopper who stops at checkout, or asks when something is back, has told you what they want. A WhatsApp message at that moment is easy to reply to.

Team: Marketing
Starts from: Shopify · Zapier
Goal: More completed checkouts, and insight into the costs or concerns that stop people at the last step.
Meta category: Marketing

IN PRACTICE

A checkout is the closest a customer gets to buying without paying. When they stop there, it’s usually a specific snag: shipping cost, delivery date, payment method or a promo code that didn’t work. A timely WhatsApp message that names the order and offers help removes that snag while the intent is still hot.

THE JOURNEY

How it runs.

Starts when: Shopify reports an abandoned checkout with a consented WhatsApp number.
Stops when: Order placed, reply received, opt-out, or the journey’s message limit reached.

Wait Usually 30–60 minutes, so you don’t interrupt someone still deciding.
Check Stop if an order has been placed or the customer opted out.
Send Remind them of what’s waiting, with the checkout link and an invitation to ask questions.
Route replies Shipping or payment questions notify your team straight away.

See how to build and activate it →

SHOPIFY TRIGGERCart Abandoned

WAIT45 minutes

SEND MESSAGEcheckout_help_v1

WAIT FOR REPLYTimeout: 20 hours

NOTIFY MEOn reply

SEND MESSAGEcheckout_last_v1

END FLOWEnd Flow

Styled like ConvoHut’s flow builder. Every node is editable.

THE FULL PLAYBOOK

Everything you need to launch it.

The exact messages, the sheet, the build and the rules.

Download as PDF ↓

45 minutes after checkout stopsMarketing

checkout_help_v1

Hi {{first_name}}, your order of {{item_count}} items is almost done. Need a hand with shipping or payment? Finish here: {{checkout_link}}

I need helpFinish order

20 hours later, if no orderMarketing

checkout_last_v1

Last reminder, {{first_name}}: your checkout for {{order_total}} is still saved. {{checkout_link}}

Template names and wording are examples. Write in your own voice and submit templates to Meta for approval; Meta confirms the category.

Abandoned checkout recovery · example sheet

	A	B	C	D	E
1	first_name	phone	item_count	order_total	checkout_link
2	Priya	+61 4•• •••	2	$148.00	shop.example/k/91
3	Jo	+61 4•• •••	1	$59.00	shop.example/k/92
4	Tom	+61 4•• •••	3	$212.50	shop.example/k/93