upsell_v1SALES USE CASE
Suggest the right next thing, at the right time.
After a purchase or visit, recommend what naturally goes with it, and let customers ask questions before they buy.
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Hi Sarah, how’s the Harbour linen shirt? Customers often pair it with priority support: a card update. northline.co/go/5TR
Reply STOP to opt out
10:02 amWill it fit under the cabinet?
10:14 am ✓✓It’s 34cm tall, so it fits under most standard cabinets.
10:15 am
Illustrative example. Names and details are made up.
FOR ONLINE STORES
The follow-up arrives while they still want it.
A shopper who stops at checkout, or asks when something is back, has told you what they want. A WhatsApp message at that moment is easy to reply to.
- Team
- Sales
- Starts from
- Shopify · Google Sheets · Zapier
- Goal
- Higher order values from relevant recommendations.
- Meta category
- Marketing
IN PRACTICE
The best upsell is the thing that makes the first purchase better. Wait until the customer has used what they bought, then suggest one relevant item with a reason, and let them ask questions before deciding.
THE JOURNEY
How it runs.
- Starts when
- An order is fulfilled in Shopify, or a purchase row with a product category is added to your sheet.
- Stops when
- Purchase, reply, opt-out, or one message sent.
- Wait Until they’ve had a chance to use the purchase.
- Recommend One relevant item, with a reason it helps.
- Answer Replies go to your team.
- Stop One recommendation per purchase.
Styled like ConvoHut’s flow builder. Every node is editable.
THE FULL PLAYBOOK
Everything you need to launch it.
The exact messages, the sheet, the build and the rules.
Template names and wording are examples. Write in your own voice and submit templates to Meta for approval; Meta confirms the category.
| A | B | C | D | E | F | |
|---|---|---|---|---|---|---|
| 1 | first_name | phone | product | addon | reason | link |
| 2 | Luca | +61 4•• ••• | Espresso machine | Burr grinder | fresh-ground beans taste better | shop.example/g |
| 3 | Ella | +61 4•• ••• | Hiking boots | Merino socks | no blisters | shop.example/s |
| 4 | Sam | +61 4•• ••• | Cut & colour | Colour-safe shampoo | keeps colour longer | shop.example/cs |
Only the phone column is required. The highlighted row is the newest: adding it starts the journey. Example data only.
- TriggerOrder Shipped (Shopify)
Or a purchases sheet.
- Wait5 days
- Send Messageupsell_v1
- Wait for ReplyTimeout: 3 days
- Notify MeOn reply
- End Flow
The team answers compatibility and sizing questions.
No follow-up. One recommendation per purchase.
The contact leaves the journey straight away and is excluded from future marketing messages.
Mistakes to avoid
- Recommending several products at once.
- Sending before the first order arrives.
- Irrelevant pairings.
A customer just bought a coffee machine and doesn’t have a grinder.
Generic “you might also like” emails feel random. The moment when an add-on is genuinely useful passes.
- First name
- WhatsApp number
- Product or service bought
- Recommended add-on
- Marketing consent
- Recommendations sent
- Replies
- Add-on purchases
- Opt-outs
- Recommend one thing, not five.
- Say why it helps.
- Wait until the first purchase has arrived.
- Stores: accessories and refills.
- Salons: treatments and home-care products.
- Service businesses: maintenance plans.
Upsell and cross-sell playbook
Journey, sample messages, setup checklist and metrics.
Download ↓FAQ
Questions.
Does ConvoHut recommend products automatically?
You choose the pairings. ConvoHut sends the right one based on what was bought.
Can I include a product image?
Yes, WhatsApp templates can include a header image.
Who owns the number and the data?
You do. ConvoHut connects to your own WhatsApp Business Account, and Meta bills messages to you with no ConvoHut markup.
RELATED
Often used together.
Replenishment reminders
For products people use up, a timely WhatsApp message makes reordering effortless, and keeps them from buying elsewhere.
Shopify · Google Sheets · ZapierSee the journey →SupportPost-purchase care
After a purchase or service, send setup tips, care guidance and a way to ask questions, so customers get value and come back.
Shopify · Google Sheets · ZapierSee the journey →SalesTrial and intro offer conversion
Check in during the trial, help people get value quickly and make the offer before it ends.
Google Sheets · ZapierSee the journey →IN THE APP
How this runs in ConvoHut.
A store event starts the journey, then replies decide the next step.
Choosing what starts a journey
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