PLAYBOOKS & GUIDES

Free playbooks for marketing, sales and support.

38 free PDFs: a playbook for every use case, team guides and setup guides for Google Sheets and Shopify.

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Illustrative example. Names and details are made up.

MARKETING PLAYBOOKS

13 marketing playbooks.

Abandoned cart recoveryA left cart is a customer halfway to yes. Start a friendly WhatsApp conversation that answers the question stopping them, with their saved cart one tap away.
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Abandoned checkout recoverySomeone who reached checkout has already chosen what to buy. A timely WhatsApp message with their checkout link and a real person behind it clears the last hurdle.
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Browse abandonmentWhen a known customer keeps looking at the same product, a light, helpful message can answer the question they haven’t asked yet.
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Welcome seriesWhen someone subscribes, signs up or buys for the first time, welcome them on WhatsApp with something useful and an open door to reply.
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Win-back campaignsCustomers who haven’t bought or visited in a while usually haven’t left for good. A personal WhatsApp check-in brings many of them back.
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Replenishment remindersFor products people use up, a timely WhatsApp message makes reordering effortless, and keeps them from buying elsewhere.
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Review requestsThe best time to ask for a review is right after a good experience. A WhatsApp message with a direct link makes it easy for happy customers to say so.
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Promotions and sales campaignsSend your sale, new menu or seasonal offer to the customers most likely to care, and handle the questions it creates in the same conversation.
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Product and service launchesBuild a waitlist, then tell everyone the moment you launch, with a conversation ready for their questions.
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Event and webinar invitationsInvite, confirm and remind attendees on WhatsApp, and follow up afterwards with the replay or next step.
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Ad lead follow-upLeads from Facebook and Instagram lead forms go cold fast. Send them to ConvoHut through Zapier or a sheet, and start a WhatsApp conversation while they still remember clicking.
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Birthday and anniversary messagesA personal message on a birthday or membership anniversary is one of the few marketing messages people are glad to get.
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Back-in-stock and waitlist alertsWhen a popular product returns, message everyone who asked, before the stock runs out again.
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SALES PLAYBOOKS

9 sales playbooks.

Speed-to-lead follow-upWhen an enquiry comes in, start a WhatsApp conversation straight away, and alert your team the moment the lead replies.
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Lead qualificationAsk new leads two or three quick questions on WhatsApp, branch on their answers, and send the hottest leads straight to a salesperson.
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Quote follow-upFollow up every quote automatically on WhatsApp with a question they can answer in seconds, and stop the moment they reply.
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Consultation and demo bookingsInvite leads to book a consultation, confirm it instantly and remind them before the meeting, all on WhatsApp.
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Payment and invoice remindersSend friendly reminders before and after an invoice is due, with the amount and your payment link, straight from your accounting export.
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Renewal remindersRemind customers before a membership, policy, subscription or registration expires, with one tap to renew or a reply to ask questions.
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Trial and intro offer conversionCheck in during the trial, help people get value quickly and make the offer before it ends.
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Missed call follow-upWhen you miss a call, send a WhatsApp message so the customer doesn’t call the next business on the list.
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Upsell and cross-sellAfter a purchase or visit, recommend what naturally goes with it, and let customers ask questions before they buy.
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SUPPORT PLAYBOOKS

10 support playbooks.

Order and shipping updatesSend order confirmations, dispatch and delivery updates on WhatsApp, and handle any questions in the same thread.
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Post-purchase careAfter a purchase or service, send setup tips, care guidance and a way to ask questions, so customers get value and come back.
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Appointment confirmations and remindersConfirm bookings and remind customers before appointments, with an easy way to confirm or reschedule by reply.
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Shared inbox for customer questionsBring WhatsApp questions into one shared inbox with the customer’s details and journey history, so your team replies fast and nobody answers twice.
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Job and service updatesTell customers when a technician is on the way, when a job is finished and what happens next, all from your dispatch sheet.
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No-show and cancellation recoveryWhen someone misses or cancels an appointment, send a kind message offering a new time, before they drift away.
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Customer feedback and CSATSend a one-question feedback message after an order, visit or job, and route unhappy replies to a person straight away.
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Customer onboardingGuide new customers or members through their first days with short, timely WhatsApp messages, and answer questions in the same thread.
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Service alerts and announcementsWhen plans change (a closure, delay, outage or weather cancellation), message the customers affected straight away and handle replies in one place.
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Service due and recall remindersRemind customers when a service, check-up or maintenance visit is due, with a link to book or a reply to arrange a time.
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