Take the journey logic, even if you never buy anything.
Eight documents covering the six journeys we would build with you, the agency service model, and how a Shopify store actually connects. No email gate, no form, no follow-up sequence you did not ask for.
Abandoned Cart Playbook
PDF · 4 pages · Version 1.0
The clearest buying signal there is. Entry conditions, the 20-minute wait, the three-way reply branch, the messages with the reasoning behind each, and how to measure recovered revenue without over-claiming.
Browse Abandonment Playbook
PDF · 4 pages · Version 1.0
Intent without a cart. How to set the view threshold so you are not messaging idle browsers, why the message should be helpful rather than commercial, and the suppression rules that keep it from overlapping other journeys.
Lead Follow-up Playbook
PDF · 4 pages · Version 1.0
Reply in sixty seconds, qualify in five minutes. The two qualifying questions worth asking, the routing logic for qualified, not-ready and not-a-fit, and why speed to first contact is the metric to report weekly.
Win-back Playbook
PDF · 4 pages · Version 1.0
How to derive the inactivity threshold from your own purchase cycle instead of a round number, when a discount is justified, and why the reply that tells you why they left is worth more than the reorder.
Post-purchase Playbook
PDF · 4 pages · Version 1.0
The window where support tickets are created and the second purchase is won or lost. Delivery messaging, the satisfaction check that gates the review request, and the escalation path for unhappy customers.
Upsell Playbook
PDF · 4 pages · Version 1.0
Why timing beats targeting in cross-sell, how to build ownership suppression so you never recommend what they already bought, and why the compatibility question is the conversion rather than the objection.
Agency Partner Brief
PDF · 4 pages · Version 1.0
The service an agency would sell, where the margin actually comes from, what we provide, and four honest limits — including that we are pre-launch with no published customer results.
Shopify Implementation Guide
PDF · 3 pages · Version 1.0
What connects, which data objects power which journeys, the eight setup steps in order, and the four things that most commonly go wrong — starting with consent that was never captured.
What is a WhatsApp playbook?
A playbook is a complete customer journey written down: the behaviour that triggers it, the timing, the conditions, the messages, the branches for each possible reply, the stop condition, and the metric it should be judged on. It is a build specification, not a template gallery.
Why these are not gated
Because a document you have to trade your email for is usually not worth the trade. If the logic in these is useful and you build it on another platform, that is a fair outcome. If you would rather we built it with you, that conversation starts from a much better place.
Talk about your first journeyAlso useful
Free tool
Cart revenue calculator
Four inputs, an estimate of what an abandoned cart journey could be worth to your store.
Read
All six use cases
The same content as the playbooks, in the browser, with the journey diagrams.
Trust
Data and security
What ConvoHut processes, and which certifications are in progress rather than complete.