MARKETING USE CASE

Turn a product view into a conversation.

When a known customer keeps looking at the same product, a light, helpful message can answer the question they haven’t asked yet.

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7-day free trial · about 15 minutes to connect your number · Meta bills message charges to you directly (you add a card in Meta)

9:41

NorthlineBusiness account

Today

This business uses a secure service from Meta to manage this chat. Tap to learn more.

Hi Sarah, the Harbour linen shirt is back in your size. Happy to answer any questions about fit or delivery. northline.co/p/harbour

Reply STOP to opt out

10:02 am

Ask a question

Are they waterproof?

10:14 am ✓✓

Water-resistant leather, fine for rain, not for wading. Want the care guide?

10:15 am

Message

Illustrative conversation. Names and details are examples.

Shopify · Checkout abandoned

Illustrative example. Names and details are made up.

FOR ONLINE STORES

The follow-up arrives while they still want it.

A shopper who stops at checkout, or asks when something is back, has told you what they want. A WhatsApp message at that moment is easy to reply to.

Team: Marketing
Starts from: Zapier · Google Sheets
Goal: Conversations with interested customers before they buy elsewhere.
Meta category: Marketing

IN PRACTICE

Repeat product views from a known customer are a strong signal, but they’re easy to over-use. The right approach is one helpful message with a useful detail about the product, not a sales push. It works best for considered purchases where people have questions about fit, size or suitability.

THE JOURNEY

How it runs.

Starts when: A product-view event for a known, consented customer arrives through Zapier or a Google Sheet, with no add-to-cart after your chosen window.
Stops when: Purchase, add-to-cart, reply, opt-out, or one message sent.

Wait Leave a few hours so the message doesn’t feel like surveillance.
Check Skip customers who bought, added to cart or received a message recently.
Send A soft message: a helpful detail about the product and an invitation to ask.
Stop One message only. If they reply, your team takes over.

See how to build and activate it →

SHEET TRIGGERNew Sheet Row

WAIT3 hours

SEND MESSAGEbrowse_help_v1

WAIT FOR REPLYTimeout: 2 days

NOTIFY MEOn reply

END FLOWEnd Flow

Styled like ConvoHut’s flow builder. Every node is editable.

THE FULL PLAYBOOK

Everything you need to launch it.

The exact messages, the sheet, the build and the rules.

Download as PDF ↓

A few hours after the last viewMarketing

browse_help_v1

Hi {{first_name}}, the {{product}} is back in your size. Happy to answer any questions about fit or delivery. {{product_link}}

Ask a question

Template names and wording are examples. Write in your own voice and submit templates to Meta for approval; Meta confirms the category.

Browse abandonment · example sheet

	A	B	C	D	E
1	first_name	phone	product	product_link	viewed_at
2	Sam	+61 4•• •••	Ridge boots	shop.example/p/ridge	Tue 10:42
3	Lena	+61 4•• •••	Oak side table	shop.example/p/oak	Tue 11:05
4	Raj	+61 4•• •••	Trail pack 30L	shop.example/p/trail	Tue 12:18

Only the phone column is required. The highlighted row is the newest: adding it starts the journey. Example data only.

The moment

A returning customer views the same pair of boots three times this week but never adds them to the cart.

Repeat views show strong interest, but without a cart there’s usually no follow-up at all.

Data you need

Customer first name
WhatsApp number
Product viewed
Product link
Marketing consent

Measure

Customers entering the journey
Reply rate
Add-to-carts and orders after the message
Opt-outs

Good practice

Keep the tone helpful; never mention how many times they looked.
One message is enough.
Exclude recent buyers so you don’t pitch what they already own.

Works for

Mention a relevant review or product detail instead of a discount.
Pair with back-in-stock when the viewed size is unavailable.
Use only for high-consideration products.

Free PDF

Browse abandonment playbook

Journey, sample messages, setup checklist and metrics.

Download ↓

FAQ

Questions.

Isn’t this intrusive?

It can be if overused. Keep it to one helpful message for customers who agreed to hear from you.

Where do product-view events come from?

From a tool that tracks product views for known customers and can pass them to Zapier or a Google Sheet. ConvoHut’s native Shopify triggers don’t include product views.

Who owns the number and the data?

You do. ConvoHut connects to your own WhatsApp Business Account, and Meta bills messages to you with no ConvoHut markup.