Scheduled sendMarketing
sale_early_access_v1Hi {{first_name}}, our winter sale starts Friday. As a regular, you get early access tonight: {{offer}}. Browse here: {{link}}
Shop nowStop promotions
MARKETING USE CASE
Announce your offer where customers actually read it.
Send your sale, new menu or seasonal offer to the customers most likely to care, and handle the questions it creates in the same conversation.
7-day free trial · about 15 minutes to connect your number · Meta bills message charges to you directly (you add a card in Meta)
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Today
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Hi Sarah, our winter sale starts Friday. As a regular, you get early access tonight: 20% off everything. Browse here: northline.co/go/5TR
Reply STOP to opt out
10:02 amShop nowStop promotions
Is the green cardigan included?
10:14 am ✓✓It is! Still in stock in S and M. Want me to hold a medium?
10:15 amMessage
Campaign · VIP list
Illustrative example. Names and details are made up.
FOR MARKETING TEAMS
Send to people who asked to hear from you.
Opted-in customers, a clear offer and a way to reply. Replies land in the shared inbox rather than disappearing.
- Team
- Marketing
- Starts from
- Google Sheets · Contact import · Shopify · Zapier
- Goal
- Offers that reach the right people, with replies your team can turn into orders.
- Meta category
- Marketing
IN PRACTICE
A good promotion is timely, relevant to the people receiving it, and easy to act on. On WhatsApp it also creates questions (sizes, stock, delivery), and those questions are buying signals. Send to a segment that fits the offer, then make sure someone is watching the inbox.
THE JOURNEY
How it runs.
- Starts when
- You choose an audience from your contacts, a sheet or imported list and schedule a campaign.
- Stops when
- Campaigns send once. Replies are handled in the inbox.
- Choose the audience Filter to customers who opted in and fit the offer, for example past buyers of a category.
- Choose the template A marketing template with an image, the offer and a clear link or reply prompt.
- Review Check the audience size, exclusions and the estimated Meta cost before sending.
- Send and handle replies Replies land in the shared inbox for your team to answer.
CAMPAIGNMarket & Audience
CAMPAIGNTemplate
CAMPAIGNCustomise
CAMPAIGNCompliance
CAMPAIGNReview & Send
Styled like ConvoHut’s flow builder. Every node is editable.
THE FULL PLAYBOOK
Everything you need to launch it.
The exact messages, the sheet, the build and the rules.
Template names and wording are examples. Write in your own voice and submit templates to Meta for approval; Meta confirms the category.
Promotions and sales campaigns · example sheet
| A | B | C | D | E | |
|---|---|---|---|---|---|
| 1 | first_name | phone | segment | last_purchase | consent |
| 2 | Jess | +61 4•• ••• | Knitwear buyers | Jun 2026 | yes |
| 3 | Olivia | +61 4•• ••• | Knitwear buyers | May 2026 | yes |
| 4 | Chris | +61 4•• ••• | VIP | Aug 2026 | yes |
Only the phone column is required. The highlighted row is the newest: adding it starts the journey. Example data only.
- CampaignMarket & Audience
Choose the market and the list: an import, a sheet or selected contacts.
- CampaignTemplate
Pick sale_early_access_v1.
- CampaignCustomise
Map {{first_name}}, {{offer}} and {{link}}.
- CampaignCompliance
ConvoHut checks consent and opt-out requirements for the market.
- CampaignReview & Send
Check the audience size and estimated Meta cost, then send or schedule.
On reply
Replies land in the shared inbox with the campaign name, so your team knows what the customer is responding to.
On timeout
Campaigns send once. There’s no automatic follow-up unless you build a journey for it.
On opt-out
The contact leaves the journey straight away and is excluded from future marketing messages.
Mistakes to avoid
- Sending the same offer to every contact.
- Sending more than a few times a month.
- Launching when nobody can answer replies.
The moment
Your end-of-season sale starts Friday and you want your best customers to hear first.
Sale emails compete with dozens of others. SMS can’t handle a reply. And blasting everyone the same offer trains people to ignore you.
Data you need
- First name
- WhatsApp number
- Segment or tag
- Last purchase
- Marketing consent
Measure
- Delivered and read rates
- Replies
- Orders or bookings during the offer window
- Opt-outs per campaign
Good practice
- Segment rather than sending to everyone.
- Give people a reason to reply.
- Keep a steady rhythm; don’t send daily.
Works for
Free PDF- Restaurants: this week’s specials to locals.
- Salons: quiet-day offers to regulars.
- Stores: early access for repeat customers.
Promotions and sales campaigns playbook
Journey, sample messages, setup checklist and metrics.
Download ↓FAQ
Questions.
Is this bulk messaging?
It’s a campaign to people who opted in, with replies handled by your team. ConvoHut is built for two-way conversations, not one-way blasts.
What does a campaign cost?
ConvoHut doesn’t charge per message. Meta charges for delivered marketing messages at its published rates, billed to your account.
Who owns the number and the data?
You do. ConvoHut connects to your own WhatsApp Business Account, and Meta bills messages to you with no ConvoHut markup.
RELATED
Often used together.
Marketing
Product and service launches
Build a waitlist, then tell everyone the moment you launch, with a conversation ready for their questions.
Google Sheets · Zapier · Contact importSee the journey →MarketingEvent and webinar invitations
Invite, confirm and remind attendees on WhatsApp, and follow up afterwards with the replay or next step.
Google Sheets · Zapier · Contact importSee the journey →MarketingWin-back campaigns
Customers who haven’t bought or visited in a while usually haven’t left for good. A personal WhatsApp check-in brings many of them back.
Google Sheets · Shopify · ZapierSee the journey →IN THE APP
How this runs in ConvoHut.
A new row or form entry starts the journey, then replies decide the next step.
A journey running step by step
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