Immediately on joining the waitlistUtility
waitlist_confirm_v1You’re on the list, {{first_name}}! We’ll message you here the moment {{product}} launches.
MARKETING USE CASE
Launch to the people who asked to hear first.
Build a waitlist, then tell everyone the moment you launch, with a conversation ready for their questions.
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9:41
Today
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You’re on the list, Sarah! We’ll message you here the moment Harbour linen shirt launches.
10:02 amDo you have size 11 in black?
10:14 am ✓✓Yes, 11 in black is in stock. Here’s the direct link.
10:15 amMessage
Campaign · VIP list
Illustrative example. Names and details are made up.
FOR MARKETING TEAMS
Send to people who asked to hear from you.
Opted-in customers, a clear offer and a way to reply. Replies land in the shared inbox rather than disappearing.
- Team
- Marketing
- Starts from
- Google Sheets · Zapier · Contact import
- Goal
- A stronger launch day, with more sales from people who already raised their hand.
- Meta category
- Marketing
IN PRACTICE
A waitlist is a list of people who asked to hear from you. Confirm each sign-up straight away so they know it worked, then tell them first on launch day. The questions that follow (sizes, colours, delivery) are sales in progress.
THE JOURNEY
How it runs.
- Starts when
- Waitlist sign-ups land in a sheet; on launch day you send a campaign to that list.
- Stops when
- Confirmation and launch messages send once each. Opt-outs are excluded.
- Confirm When someone joins the waitlist, send a short confirmation so they know it worked.
- Tease Optional: one preview message a few days before launch.
- Launch Send the launch campaign with the link, stock or booking details.
- Answer Handle replies in the shared inbox while demand is high.
SHEET TRIGGERNew Sheet Row
SEND MESSAGEwaitlist_confirm_v1
END FLOWEnd Flow
Styled like ConvoHut’s flow builder. Every node is editable.
THE FULL PLAYBOOK
Everything you need to launch it.
The exact messages, the sheet, the build and the rules.
Launch dayMarketing
launch_live_v1It’s here, {{first_name}}. {{product}} is live, and waitlist members get first pick: {{link}}
Shop now
Template names and wording are examples. Write in your own voice and submit templates to Meta for approval; Meta confirms the category.
Product and service launches · example sheet
| A | B | C | D | E | |
|---|---|---|---|---|---|
| 1 | first_name | phone | product | joined | consent |
| 2 | Noah | +61 4•• ••• | Trail Runner 2 | 3 Sep 2026 | yes |
| 3 | Ella | +61 4•• ••• | Trail Runner 2 | 4 Sep 2026 | yes |
| 4 | Kai | +61 4•• ••• | Trail Runner 2 | 5 Sep 2026 | yes |
Only the phone column is required. The highlighted row is the newest: adding it starts the journey. Example data only.
- TriggerNew Sheet Row
Waitlist sign-ups from your form or Zapier.
- Send Messagewaitlist_confirm_v1
- End Flow
Then send the launch as a campaign to the waitlist sheet.
- CampaignMarket & Audience
Launch day: select the waitlist.
- CampaignReview & Send
Send when the product goes live.
On reply
Launch-day questions go to the inbox. Staff it for the first few hours.
On timeout
No follow-up by default. Add a reminder campaign 48 hours later if stock remains.
On opt-out
The contact leaves the journey straight away and is excluded from future marketing messages.
Mistakes to avoid
- Not confirming sign-ups.
- Announcing publicly before telling the waitlist.
- Sending the launch before the product page is live.
The moment
You’re launching a new product line and 400 people joined the waitlist.
Launch emails get buried. Waitlists go cold. The questions people have on launch day go unanswered.
Data you need
- First name
- WhatsApp number
- Interest (product or variant)
- Waitlist date
- Consent
Measure
- Waitlist sign-ups
- Launch message read rate
- Sales or bookings in launch week
- Replies
Good practice
- Confirm sign-ups instantly.
- Tell waitlist members first.
- Be ready to answer questions on the day.
Works for
Free PDF- Studios: new class timetable.
- Restaurants: new menu or venue.
- Software or services: new package launch.
Product and service launches playbook
Journey, sample messages, setup checklist and metrics.
Download ↓FAQ
Questions.
Can I use my Instagram waitlist?
If sign-ups include a WhatsApp number and consent, send them to a sheet with Zapier or a form tool, and ConvoHut takes it from there.
Can I include an image or video?
WhatsApp templates can include a header image or video, subject to Meta’s template review.
Who owns the number and the data?
You do. ConvoHut connects to your own WhatsApp Business Account, and Meta bills messages to you with no ConvoHut markup.
RELATED
Often used together.
Marketing
Promotions and sales campaigns
Send your sale, new menu or seasonal offer to the customers most likely to care, and handle the questions it creates in the same conversation.
Google Sheets · Contact import · ShopifySee the journey →MarketingBack-in-stock and waitlist alerts
When a popular product returns, message everyone who asked, before the stock runs out again.
Google Sheets · Zapier · ShopifySee the journey →MarketingEvent and webinar invitations
Invite, confirm and remind attendees on WhatsApp, and follow up afterwards with the replay or next step.
Google Sheets · Zapier · Contact importSee the journey →IN THE APP
How this runs in ConvoHut.
A store event starts the journey, then replies decide the next step.
Choosing what starts a journey
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