On joining the waitlistUtility
restock_confirm_v1Got it, {{first_name}}. We’ll message you when {{product}} in {{variant}} is back.
MARKETING USE CASE
Tell customers the moment it’s back.
When a popular product returns, message everyone who asked, before the stock runs out again.
7-day free trial · about 15 minutes to connect your number · Meta bills message charges to you directly (you add a card in Meta)
9:41
Today
This business uses a secure service from Meta to manage this chat. Tap to learn more.
Got it, Sarah. We’ll message you when Harbour linen shirt in size M is back.
10:02 amCan you hold one for me until tomorrow?
10:14 am ✓✓We can hold it until 5pm tomorrow. Reply YES to confirm.
10:15 amMessage
Shopify · Checkout abandoned
Illustrative example. Names and details are made up.
FOR ONLINE STORES
The follow-up arrives while they still want it.
A shopper who stops at checkout, or asks when something is back, has told you what they want. A WhatsApp message at that moment is easy to reply to.
- Team
- Marketing
- Starts from
- Google Sheets · Zapier · Shopify
- Goal
- Faster restock sales to the customers who were already waiting.
- Meta category
- Marketing
IN PRACTICE
When something sells out, the customers who asked to be told are your warmest buyers. Confirm their request, then message them first when stock returns, with a direct link to the exact variant.
THE JOURNEY
How it runs.
- Starts when
- A waitlist sheet (or form via Zapier) collects requests; when stock returns you send a campaign to that list.
- Stops when
- Notification sent once; opt-outs excluded.
- Confirm When someone joins the waitlist, confirm by WhatsApp.
- Notify When stock returns, message the waitlist with a direct link.
- Handle replies Variant and delivery questions go to your team.
SHEET TRIGGERNew Sheet Row
SEND MESSAGErestock_confirm_v1
END FLOWEnd Flow
Styled like ConvoHut’s flow builder. Every node is editable.
THE FULL PLAYBOOK
Everything you need to launch it.
The exact messages, the sheet, the build and the rules.
When stock returnsMarketing
restock_live_v1It’s back, {{first_name}}: {{product}} in {{variant}}. Limited stock: {{link}}
Buy now
Template names and wording are examples. Write in your own voice and submit templates to Meta for approval; Meta confirms the category.
Back-in-stock and waitlist alerts · example sheet
| A | B | C | D | E | |
|---|---|---|---|---|---|
| 1 | first_name | phone | product | variant | link |
| 2 | Zara | +61 4•• ••• | Tote | Sand | shop.example/p/tote |
| 3 | Liv | +61 4•• ••• | Tote | Black | shop.example/p/tote |
| 4 | Max | +61 4•• ••• | Runner | US 10 | shop.example/p/runner |
Only the phone column is required. The highlighted row is the newest: adding it starts the journey. Example data only.
- TriggerNew Sheet Row
Waitlist requests from a form or Zap.
- Send Messagerestock_confirm_v1
- End Flow
- CampaignMarket & Audience
When stock arrives, select the waitlist rows for that product.
- CampaignReview & Send
On reply
Hold and variant requests go to the team.
On timeout
One notification. Clear the waitlist afterwards.
On opt-out
The contact leaves the journey straight away and is excluded from future marketing messages.
Mistakes to avoid
- Announcing publicly before notifying the waitlist.
- Linking to the product page instead of the exact variant.
- Leaving old requests on the list.
The moment
Your best-selling bag sold out and 120 people asked to be notified.
Back-in-stock emails arrive late and get buried. The restock sells to whoever happens to be browsing, not the people who asked.
Data you need
- First name
- WhatsApp number
- Product and variant
- Product link
- Consent
Measure
- Waitlist sign-ups
- Sales from waitlist messages
- Replies
- Opt-outs
Good practice
- Notify the waitlist before announcing publicly.
- Include the exact variant they asked for.
- Say how many are available if it’s limited.
Works for
Free PDF- Limited drops and restocks
- Class or course waitlists
- Restaurant or event waitlists
Back-in-stock and waitlist alerts playbook
Journey, sample messages, setup checklist and metrics.
Download ↓FAQ
Questions.
Can ConvoHut see my stock levels?
Not automatically for every platform. Send the notification when you know stock is back, or use Zapier to add a row when inventory updates.
Is this marketing or utility?
Meta usually treats restock alerts as marketing. Meta assigns the category when it reviews your template.
Who owns the number and the data?
You do. ConvoHut connects to your own WhatsApp Business Account, and Meta bills messages to you with no ConvoHut markup.
RELATED
Often used together.
Marketing
Product and service launches
Build a waitlist, then tell everyone the moment you launch, with a conversation ready for their questions.
Google Sheets · Zapier · Contact importSee the journey →MarketingBrowse abandonment
When a known customer keeps looking at the same product, a light, helpful message can answer the question they haven’t asked yet.
Zapier · Google SheetsSee the journey →MarketingPromotions and sales campaigns
Send your sale, new menu or seasonal offer to the customers most likely to care, and handle the questions it creates in the same conversation.
Google Sheets · Contact import · ShopifySee the journey →IN THE APP
How this runs in ConvoHut.
A store event starts the journey, then replies decide the next step.
Choosing what starts a journey
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