When ~80% of the usage period has passedMarketing
reorder_v1Hi {{first_name}}, your {{product}} should be running low about now. Same again? Reorder in one tap: {{reorder_link}}
ReorderChange product
MARKETING USE CASE
Remind customers before they run out.
For products people use up, a timely WhatsApp message makes reordering effortless, and keeps them from buying elsewhere.
7-day free trial · about 15 minutes to connect your number · Meta bills message charges to you directly (you add a card in Meta)
9:41
Today
This business uses a secure service from Meta to manage this chat. Tap to learn more.
Hi Sarah, your Harbour linen shirt should be running low about now. Same again? Reorder in one tap: northline.co/r/77
Reply STOP to opt out
10:02 amReorderChange product
Can I switch to the berry flavour?
10:14 am ✓✓Of course, here’s the berry link, same price.
10:15 amMessage
Shopify · Checkout abandoned
Illustrative example. Names and details are made up.
FOR ONLINE STORES
The follow-up arrives while they still want it.
A shopper who stops at checkout, or asks when something is back, has told you what they want. A WhatsApp message at that moment is easy to reply to.
- Team
- Marketing
- Starts from
- Shopify · Google Sheets · Zapier
- Goal
- More repeat orders at the right time, with less discounting.
- Meta category
- Marketing
IN PRACTICE
For consumables, the best time to message is just before the customer runs out. Get the timing right and the message feels like a service: a one-tap reorder instead of a trip to the shops or a search that ends at a competitor.
THE JOURNEY
How it runs.
- Starts when
- A purchase reaches the point where the product is likely running low, based on the date in Shopify or your sheet.
- Stops when
- Reorder placed, reply, opt-out, or two messages sent.
- Wait Until roughly 80% of the usual usage period has passed.
- Check Skip customers who have already reordered.
- Send A helpful reminder with a one-tap reorder link.
- Follow up If there’s no reorder after five days, one gentle second nudge.
SHEET TRIGGERNew Sheet Row
SEND MESSAGEreorder_v1
WAIT FOR REPLYTimeout: 5 days
NOTIFY MEOn reply
SEND MESSAGEreorder_nudge_v1
END FLOWEnd Flow
Styled like ConvoHut’s flow builder. Every node is editable.
THE FULL PLAYBOOK
Everything you need to launch it.
The exact messages, the sheet, the build and the rules.
5 days later, if no reorderMarketing
reorder_nudge_v1Just checking, {{first_name}}: want us to send another {{product}}? {{reorder_link}}
Template names and wording are examples. Write in your own voice and submit templates to Meta for approval; Meta confirms the category.
Replenishment reminders · example sheet
| A | B | C | D | E | |
|---|---|---|---|---|---|
| 1 | first_name | phone | product | purchase_date | reorder_link |
| 2 | Ana | +61 4•• ••• | Daily Greens 60 caps | 20 Aug 2026 | shop.example/r/dg |
| 3 | Leo | +61 4•• ••• | Dog food 12kg | 25 Aug 2026 | shop.example/r/df |
| 4 | Kim | +61 4•• ••• | Filter cartridge | 1 Jul 2026 | shop.example/r/fc |
Only the phone column is required. The highlighted row is the newest: adding it starts the journey. Example data only.
- TriggerNew Sheet Row
A daily export of customers whose product is due to run out, or a Zap that adds them.
- Send Messagereorder_v1
- Wait for ReplyTimeout: 5 days
- Notify MeOn reply
For product changes.
- Send Messagereorder_nudge_v1
Timeout path only.
- End Flow
On reply
Customers who want to change product or quantity reply, and your team updates the order.
On timeout
One nudge, then the journey ends until the next purchase.
On opt-out
The contact leaves the journey straight away and is excluded from future marketing messages.
Mistakes to avoid
- Using the same timing for every product.
- Sending after they’ve already reordered.
- Making reordering take more than one tap.
The moment
A customer bought a 60-day supply of supplements 50 days ago.
Customers only remember to reorder when they’ve already run out, and by then a competitor is one search away.
Data you need
- First name
- WhatsApp number
- Product
- Purchase date
- Typical usage period
- Reorder link
Measure
- Reminders sent
- Reorders within 14 days
- Replies asking to change product or quantity
- Opt-outs
Good practice
- Time it before they run out, not after.
- Make reordering one tap.
- Let customers reply to change the order.
Works for
Free PDF- Pet food, coffee, skincare, contact lenses, filters, supplements.
- Offer a subscription in the second message.
- Service businesses: remind customers when a treatment is due.
Replenishment reminders playbook
Journey, sample messages, setup checklist and metrics.
Download ↓FAQ
Questions.
How does ConvoHut know when someone will run out?
You set the usual usage period per product, and ConvoHut uses the purchase date to decide when to send.
Does this work without Shopify?
Yes. Put purchases in a Google Sheet with a date column, and ConvoHut starts the reminder from each row.
Who owns the number and the data?
You do. ConvoHut connects to your own WhatsApp Business Account, and Meta bills messages to you with no ConvoHut markup.
RELATED
Often used together.
Sales
Upsell and cross-sell
After a purchase or visit, recommend what naturally goes with it, and let customers ask questions before they buy.
Shopify · Google Sheets · ZapierSee the journey →MarketingWin-back campaigns
Customers who haven’t bought or visited in a while usually haven’t left for good. A personal WhatsApp check-in brings many of them back.
Google Sheets · Shopify · ZapierSee the journey →SupportPost-purchase care
After a purchase or service, send setup tips, care guidance and a way to ask questions, so customers get value and come back.
Shopify · Google Sheets · ZapierSee the journey →IN THE APP
How this runs in ConvoHut.
A store event starts the journey, then replies decide the next step.
Choosing what starts a journey
LIVE NOW · 7-DAY FREE TRIAL
More sales from every conversation.
WhatsApp marketing, sales and support from your own number. 7-day free trial, free onboarding and Meta verification help.
- Meta Tech Provider
- Hosted on AWS
- Australian company
- Your number stays yours
