Within minutes of the leadUtility
lead_ad_hello_v1Hi {{first_name}}, thanks for your interest in {{offer}}. What’s the best time for a quick chat this week?
MorningAfternoonEvening
MARKETING USE CASE
Turn ad leads into conversations within minutes.
Leads from Facebook and Instagram lead forms go cold fast. Send them to ConvoHut through Zapier or a sheet, and start a WhatsApp conversation while they still remember clicking.
7-day free trial · about 15 minutes to connect your number · Meta bills message charges to you directly (you add a card in Meta)
9:41
Today
This business uses a secure service from Meta to manage this chat. Tap to learn more.
Hi Sarah, thanks for your interest in 20% off everything. What’s the best time for a quick chat this week?
10:02 amMorningAfternoonEvening
This week, after 5 if possible.
10:14 am ✓✓Perfect, Jo from our team will message you shortly to book it in.
10:15 amMessage
Meta lead ad · New lead
Illustrative example. Names and details are made up.
FOR LEAD-DRIVEN TEAMS
First to reply usually gets the conversation.
Enquiries from ads and forms get a WhatsApp reply straight away, and your team picks up when the lead answers.
- Team
- Marketing
- Starts from
- Zapier · Google Sheets
- Goal
- More ad leads turning into conversations, bookings and sales.
- Meta category
- Utility or Marketing, depending on wording
IN PRACTICE
Lead-form ads are easy to fill in and just as easy to forget. The business that replies within minutes, referring to the exact offer the person clicked, gets the conversation. Send leads to ConvoHut through Zapier or a sheet and start that conversation automatically, even at 9pm on a Sunday.
THE JOURNEY
How it runs.
- Starts when
- A new lead-form entry reaches your sheet or is sent to ConvoHut through Zapier.
- Stops when
- Reply, booking made, opt-out, or two messages sent.
- Send A message within moments that references what they asked about.
- Qualify Ask one or two easy questions, with reply buttons if your template includes them.
- Hand over When they reply, notify the right person to continue.
- Nudge No reply after a day? One friendly follow-up, then stop.
SHEET TRIGGERNew Sheet Row
SEND MESSAGElead_ad_hello_v1
WAIT FOR REPLYTimeout: 1 day
NOTIFY MEOn reply
SEND MESSAGElead_ad_nudge_v1
END FLOWEnd Flow
Styled like ConvoHut’s flow builder. Every node is editable.
THE FULL PLAYBOOK
Everything you need to launch it.
The exact messages, the sheet, the build and the rules.
1 day later, if no replyMarketing
lead_ad_nudge_v1Hi {{first_name}}, just following up on {{offer}}. Happy to answer any questions here.
Template names and wording are examples. Write in your own voice and submit templates to Meta for approval; Meta confirms the category.
Ad lead follow-up · example sheet
| A | B | C | D | E | |
|---|---|---|---|---|---|
| 1 | first_name | phone | offer | ad_name | submitted_at |
| 2 | Chris | +61 4•• ••• | Kitchen renovation quote | Spring Reno AU | Sun 21:04 |
| 3 | Amy | +61 4•• ••• | Kitchen renovation quote | Spring Reno AU | Mon 07:12 |
| 4 | Jon | +61 4•• ••• | Free design consult | Design Lead | Mon 08:40 |
Only the phone column is required. The highlighted row is the newest: adding it starts the journey. Example data only.
- TriggerNew Sheet Row
Leads added by Zapier from your ad platform’s lead forms.
- Send Messagelead_ad_hello_v1
- Wait for ReplyTimeout: 1 day
- Notify MeOn reply
The salesperson picks it up.
- Send Messagelead_ad_nudge_v1
Timeout path only.
- End Flow
On reply
The right salesperson is alerted with the lead’s answer and continues in the inbox.
On timeout
One follow-up, then the journey ends.
On opt-out
The contact leaves the journey straight away and is excluded from future marketing messages.
Mistakes to avoid
- Using a generic message that doesn’t mention the ad.
- Waiting until business hours to respond.
- Asking for too much in the first message.
The moment
Someone fills in your Facebook lead form at 9pm on a Sunday.
Lead ads are easy to fill in and easy to forget. By Monday’s callback, the lead doesn’t remember you, and your ad spend is wasted.
Data you need
- First name
- WhatsApp number
- Ad or campaign name
- Form answers
- Consent
Measure
- Leads received
- Time from lead to first message
- Reply rate
- Bookings or sales from ad leads
Good practice
- Speed matters more than polish.
- Refer to the exact offer they clicked.
- Make the next step easy to say yes to.
Works for
Free PDF- Trades: quote requests from local ads.
- Education: course enquiries.
- Real estate: appraisal requests.
Ad lead follow-up playbook
Journey, sample messages, setup checklist and metrics.
Download ↓FAQ
Questions.
Does ConvoHut connect to Facebook Lead Ads directly?
Through Zapier or by sending leads to a Google Sheet. Both routes start the journey from each new lead.
What about Click-to-WhatsApp ads?
Ads that open a WhatsApp chat send customers straight to your number, and their messages land in your ConvoHut inbox.
Who owns the number and the data?
You do. ConvoHut connects to your own WhatsApp Business Account, and Meta bills messages to you with no ConvoHut markup.
RELATED
Often used together.
Sales
Speed-to-lead follow-up
When an enquiry comes in, start a WhatsApp conversation straight away, and alert your team the moment the lead replies.
Google Sheets · Zapier · Contact importSee the journey →SalesLead qualification
Ask new leads two or three quick questions on WhatsApp, branch on their answers, and send the hottest leads straight to a salesperson.
Google Sheets · ZapierSee the journey →SalesConsultation and demo bookings
Invite leads to book a consultation, confirm it instantly and remind them before the meeting, all on WhatsApp.
Google Sheets · ZapierSee the journey →IN THE APP
How this runs in ConvoHut.
A new row or form entry starts the journey, then replies decide the next step.
A journey running step by step
LIVE NOW · 7-DAY FREE TRIAL
More sales from every conversation.
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