Two bills, and only one of them is ours.
You pay ConvoHut for the platform. You pay Meta for the messages. We do not sit in the middle of the second one, and we do not resell you message credits at a markup.
How much does WhatsApp automation cost?
Two separate costs. A platform subscription paid to the software provider, and a per-message charge paid for delivery. Meta prices messages by category and by the recipient's country. With ConvoHut, that second charge is billed by Meta to you, at Meta's rates.
Key takeaways
- Platform fee and message cost are different things. Compare providers on both.
- Many WhatsApp platforms resell message credits with a markup of roughly ten to twenty-five percent.
- Replies inside the 24-hour service window are not charged as templates.
- Category and country drive your message bill more than volume does.
Where each cost goes
Bill one
ConvoHut platform subscription
Signals, the journey builder, two-way conversations, AI agents inside your rules, audience segmentation, integrations and attribution reporting. Paid to us.
Pricing is set during the early access programme, against real usage rather than a guess. We would rather agree it with you than print a number we later have to change.
See the plansBill two
Meta message charges
Charged for delivering template messages, priced by category and by the country your customer is in. Billed by Meta, to your payment method, on your own account.
We add nothing to it. You can see exactly what you were charged, by Meta, in your own billing portal — not in a credit balance we control.
How the account worksWhy the markup question matters
Most WhatsApp platforms operate as resellers. You buy message credits from them, they buy delivery from Meta, and the difference is theirs. Published analyses of the category put that markup somewhere around ten to twenty-five percent depending on the provider and the country.
It is a legitimate business model. It is also invisible on a pricing page, it scales with your success, and it gives your software vendor a quiet interest in you sending more messages rather than better ones.
Our position: you hold the Meta relationship, so there is nothing for us to mark up.
It also means our incentive is to make fewer, better-timed messages convert — which is the whole product thesis.
Competitor pricing structures change. Check any provider's current terms directly rather than relying on ours, or anyone else's, summary.
What actually moves your message bill
| Lever | Effect | What to do about it |
|---|---|---|
| Template category | Marketing costs more than utility | Send order and delivery updates as utility. Do not dress a utility message up as a promotion. |
| Recipient country | Rates vary widely by market | Model your real market mix, not a single headline rate. |
| Earning a reply | Replies open a free 24-hour window | Write first messages that invite an answer. This is a cost lever, not just a conversion one. |
| Targeting | Every message to a poor-fit contact is paid for and wasted | Tighten entry conditions before you widen an audience. |
| Stop conditions | Messages after the goal are pure waste | Every journey stops on its goal event. No exceptions. |
Questions this raises
Do you take a cut of my Meta message charges?
No. Meta bills you directly on your own account. We have no visibility into your payment method and nothing to add to it.
So what am I paying ConvoHut for?
The platform: reading signals from your data, the journey logic, two-way conversation handling, AI inside your rules, segmentation and revenue attribution. The software, not the delivery.
Is that cheaper than a provider that bundles messages?
It depends on volume and on their markup. At low volume a bundle can look simpler. As you scale, a percentage on every message compounds against you. Model both before you decide.
What does ConvoHut cost?
Pricing is being set during the early access programme against real usage. Early access participants get pricing locked for twelve months.
Are there setup fees?
Setup support is included during early access. We configure the first journey with you rather than handing over a document.
What happens to the price after early access?
Early access pricing is locked for twelve months from your start date. Any change after that is discussed before it applies.
The whole series
Five pages. Read them in order and you will know exactly what ConvoHut does, what it does not do, and what it will cost you.
Model it before you commit to it.
The calculator gives you an estimate from your own numbers, and the playbooks show the journey behind it — no email required.