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How much revenue are your abandoned carts worth?

Enter four numbers. See what an abandoned cart journey could be worth to your store each month.

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Your numbers

Average total traffic per month

Percentage of visitors who add items to cart

Percentage of carts that result in a sale initially

Typical revenue per completed order

Your opportunity

Estimated monthly recovered revenue

$23,481

Carts abandoned per month

2,763

Conversations started

1,519

Revenue per conversation

$15.45

Revenue today vs with a cart journey

Monthly, from your inputs

$0

Today
carts that already convert

$0

With an abandoned cart journey
today, plus recovered

+$0 a month is the gap a cart recovery journey is trying to close.

You do not enter your revenue anywhere. “Today” is calculated as visitors × add-to-cart rate × checkout completion × average order value, so it only counts revenue from the traffic you entered above — not your whole business.

Get the playbook that produces this

Estimates based on your inputs and published industry recovery ranges. Not a performance guarantee.

How this is calculated

We start by identifying how many unique shopping sessions end with items in the cart but no completed purchase. This is your total addressable abandoned cart volume.

Next, we apply an expected recovery rate. This represents the percentage of those abandoned carts that are successfully converted into sales after a proactive WhatsApp message is sent.

Finally, we multiply the number of recovered carts by your average order value to estimate the total monthly revenue protected by this workflow.

const abandonedCarts =
  Visitors * (ATC_Rate / 100) * (1 - (Checkout_Rate / 100));
const recoveredCarts =
  abandonedCarts * Recovery_Rate;
const recoveredRevenue =
  recoveredCarts * AOV;
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