TEMPLATES: ECOMMERCE & RETAIL

WhatsApp templates for ecommerce & retail.

Online stores and retailers: carts, orders, delivery, reviews and repeat purchase. 9 ready-to-edit templates (5 marketing · 4 utility), each with sample values and a live preview.

Start free trial Book a demo

7-day free trial · about 15 minutes to connect your number · Meta bills message charges to you directly (you add a card in Meta)

Store owner planning a promotion at her laptop

Campaign · VIP list

Illustrative example. Names and details are made up.

Shopify · Checkout abandoned

Illustrative example. Names and details are made up.

READY TO ADAPT

Start from wording that already fits.

Each template is written to Meta’s rules. Change the details to suit your business, then submit it for approval from ConvoHut.

How to write templates that get approved →

Written to Meta’s guidelines, not pre-approved. Meta reviews every template you submit and decides its category. These are written to pass review: clear purpose, sample values, no variables at the start or end, opt-out wording on marketing, and no requests for sensitive information. Replace “Northline” with your business name and adjust the wording to your voice.

welcome_offer_v1MarketingMarketing

Header: Welcome to Northline
Footer: Reply STOP to opt out
Buttons: Shop now (website link)
Language: English

Body

Hi {{1}}, thanks for joining Northline on WhatsApp. As a welcome, here’s 10% off your first order with code {{2}}. It’s valid until {{3}}.

Variable	Sample value for Meta
`{{1}}`	Sarah
`{{2}}`	WELCOME10
`{{3}}`	31 October

Why it’s written this way: Clear opt-in context, one offer, an expiry and an opt-out footer.

Welcome to Northline

Hi Sarah, thanks for joining Northline on WhatsApp. As a welcome, here’s 10% off your first order with code WELCOME10. It’s valid until 31 October.

Reply STOP to opt out

10:02 am

Shop now

cart_reminder_v1MarketingMarketing

Header: None
Footer: Reply STOP to opt out
Buttons: Complete my order (website link), I have a question (quick reply)
Language: English

Body

Hi {{1}}, you left {{2}} in your cart. We’ve saved it in case you’d like to finish your order. Questions about sizing or delivery? Just reply here.

Variable	Sample value for Meta
`{{1}}`	Sarah
`{{2}}`	the Harbour linen shirt

Why it’s written this way: Cart reminders are marketing. Only send to customers who agreed to marketing messages.

Hi Sarah, you left the Harbour linen shirt in your cart. We’ve saved it in case you’d like to finish your order. Questions about sizing or delivery? Just reply here.

Reply STOP to opt out

10:02 am

Complete my orderI have a question

order_confirmed_v1UtilitySupport

Header: Order confirmed
Footer: None
Buttons: View order (website link)
Language: English

Body

Hi {{1}}, thanks for your order {{2}}. We’ve received your payment of {{3}} and we’re getting it ready. We’ll message you when it ships.

Variable	Sample value for Meta
`{{1}}`	Sarah
`{{2}}`	#10482
`{{3}}`	$148.00

Why it’s written this way: Tied to a specific order with no promotion, so it fits utility.

Order confirmed

Hi Sarah, thanks for your order #10482. We’ve received your payment of $148.00 and we’re getting it ready. We’ll message you when it ships.

10:02 am

View order

order_shipped_v1UtilitySupport

Header: Your order is on its way
Footer: None
Buttons: Track parcel (website link)
Language: English

Body

Good news, {{1}}. Order {{2}} has shipped with {{3}}. Expected delivery: {{4}}.

Variable	Sample value for Meta
`{{1}}`	Sarah
`{{2}}`	#10482
`{{3}}`	Australia Post
`{{4}}`	Mon 12 Oct

Why it’s written this way: Utility: a transaction update the customer expects.

Your order is on its way

Good news, Sarah. Order #10482 has shipped with Australia Post. Expected delivery: Mon 12 Oct.

10:02 am

Track parcel

delivery_failed_v1UtilitySupport

Header: None
Footer: None
Buttons: Redeliver tomorrow (quick reply), Collect from depot (quick reply)
Language: English

Body

Hi {{1}}, the courier couldn’t deliver order {{2}} today. Choose an option below or reply with a better time or address.

Variable	Sample value for Meta
`{{1}}`	Sarah
`{{2}}`	#10482

Why it’s written this way: Utility with quick replies, so the customer can fix it in one tap.

Hi Sarah, the courier couldn’t deliver order #10482 today. Choose an option below or reply with a better time or address.

10:02 am

Redeliver tomorrowCollect from depot

back_in_stock_v1MarketingMarketing

Header: None
Footer: Reply STOP to opt out
Buttons: Shop now (website link)
Language: English

Body

Hi {{1}}, {{2}} is back in stock. You asked us to let you know, so you’re among the first to hear.

Variable	Sample value for Meta
`{{1}}`	Sarah
`{{2}}`	the Coastal throw in sage

Why it’s written this way: Even when the customer asked, back-in-stock alerts are usually classed as marketing.

Hi Sarah, the Coastal throw in sage is back in stock. You asked us to let you know, so you’re among the first to hear.

Reply STOP to opt out

10:02 am

Shop now

review_request_v1MarketingMarketing

Header: None
Footer: Reply STOP to opt out
Buttons: Leave a review (website link), I need help (quick reply)
Language: English

Body

Hi {{1}}, how are you finding your {{2}}? If you have a minute, we’d love a quick review. It helps other shoppers and helps us improve.

Variable	Sample value for Meta
`{{1}}`	Sarah
`{{2}}`	Harbour linen shirt

Why it’s written this way: Offer a help option so unhappy customers reach you, not a public review.

Hi Sarah, how are you finding your Harbour linen shirt? If you have a minute, we’d love a quick review. It helps other shoppers and helps us improve.

Reply STOP to opt out

10:02 am

Leave a reviewI need help

win_back_v1MarketingMarketing

Header: None
Footer: Reply STOP to opt out
Buttons: Shop new arrivals (website link)
Language: English

Body

Hi {{1}}, it’s been a while since your last order. Here’s {{2}} off anything this week with code {{3}}.

Variable	Sample value for Meta
`{{1}}`	Sarah
`{{2}}`	15%
`{{3}}`	BACK15

Why it’s written this way: Keep win-back infrequent. Quality ratings fall when people feel spammed.

Hi Sarah, it’s been a while since your last order. Here’s 15% off anything this week with code BACK15.

Reply STOP to opt out

10:02 am

Shop new arrivals

cod_confirm_v1UtilitySales

Header: None
Footer: None
Buttons: Confirm order (quick reply), Cancel order (quick reply)
Language: English

Body

Hi {{1}}, please confirm your cash-on-delivery order {{2}} for {{3}}. Tap Confirm and we’ll dispatch it today.

Variable	Sample value for Meta
`{{1}}`	Priya
`{{2}}`	#20931
`{{3}}`	₹1,499

Why it’s written this way: Confirms a specific order the customer placed, so it fits utility.

Hi Priya, please confirm your cash-on-delivery order #20931 for ₹1,499. Tap Confirm and we’ll dispatch it today.

10:02 am

Confirm orderCancel order

MORE TEMPLATES

Templates for other industries.

FAQ

Using these templates.

How do I submit a template to Meta?

In ConvoHut, go to Templates, choose Create Template, pick the category, paste the body, add sample values for each variable and submit. Meta usually reviews within 24 hours.

Why did Meta change my template’s category?

Meta checks the content. If a utility template includes promotional wording, Meta can reclassify it as marketing, which is charged at the marketing rate.

Can I change the wording?

Yes. Write in your own voice. Keep the purpose clear, give sample values, and keep variables away from the start and end of the body.

Do I need consent to send these?

Yes. Only message people who agreed to hear from your business on WhatsApp. Marketing messages also need a simple way to opt out.

LIVE NOW · 7-DAY FREE TRIAL

More sales from every conversation.

WhatsApp marketing, sales and support from your own number. 7-day free trial, free onboarding and Meta verification help.

Start free trial Book a demo

Meta Tech Provider
Hosted on AWS
Australian company
Your number stays yours

Salon owner checking bookings on her phone