TEMPLATES: REAL ESTATE

WhatsApp templates for real estate.

Agencies and property managers: enquiries, inspections, appraisals, tenants and landlords. 8 ready-to-edit templates (3 marketing · 5 utility), each with sample values and a live preview.

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Illustrative example. Names and details are made up.

Real estate agent welcoming buyers at an open home

Meta lead ad · New lead

Illustrative example. Names and details are made up.

READY TO ADAPT

Start from wording that already fits.

Each template is written to Meta’s rules. Change the details to suit your business, then submit it for approval from ConvoHut.

How to write templates that get approved →

Written to Meta’s guidelines, not pre-approved. Meta reviews every template you submit and decides its category. These are written to pass review: clear purpose, sample values, no variables at the start or end, opt-out wording on marketing, and no requests for sensitive information. Replace “Northline” with your business name and adjust the wording to your voice.

enquiry_reply_v1UtilitySales

Header: None
Footer: None
Buttons: Inspection times (website link), Call me (quick reply)
Language: English

Body

Hi {{1}}, thanks for your enquiry about {{2}}. Would you like to inspect it? Tap below for inspection times, or reply with a day that suits.

Variable	Sample value for Meta
`{{1}}`	James
`{{2}}`	12 Bay St, Brighton

Why it’s written this way: A direct reply to the customer’s enquiry. If it promotes other listings, Meta will class it as marketing.

Hi James, thanks for your enquiry about 12 Bay St, Brighton. Would you like to inspect it? Tap below for inspection times, or reply with a day that suits.

10:02 am

Inspection timesCall me

inspection_reminder_v1UtilitySales

Header: None
Footer: None
Buttons: Yes, I’ll be there (quick reply), Change time (quick reply)
Language: English

Body

Hi {{1}}, a reminder that the inspection at {{2}} is on {{3}} at {{4}}. Reply YES to confirm or CHANGE if you can’t make it.

Variable	Sample value for Meta
`{{1}}`	James
`{{2}}`	12 Bay St, Brighton
`{{3}}`	Wed 14 Oct
`{{4}}`	10:30 am

Why it’s written this way: Utility: an appointment the customer booked.

Hi James, a reminder that the inspection at 12 Bay St, Brighton is on Wed 14 Oct at 10:30 am. Reply YES to confirm or CHANGE if you can’t make it.

10:02 am

Yes, I’ll be thereChange time

post_inspection_v1MarketingSales

Header: None
Footer: Reply STOP to opt out
Buttons: Send the contract (quick reply), I have questions (quick reply), Not for me (quick reply)
Language: English

Body

Hi {{1}}, thanks for coming to {{2}} today. What did you think? I can send the contract of sale or answer any questions.

Variable	Sample value for Meta
`{{1}}`	James
`{{2}}`	12 Bay St, Brighton

Why it’s written this way: Sales follow-up is usually classed as marketing. Get consent at the inspection sign-in.

Hi James, thanks for coming to 12 Bay St, Brighton today. What did you think? I can send the contract of sale or answer any questions.

Reply STOP to opt out

10:02 am

Send the contractI have questionsNot for me

new_listing_v1MarketingMarketing

Header: None
Footer: Reply STOP to opt out
Buttons: View listing (website link)
Language: English

Body

Hi {{1}}, a new {{2}} has just listed in {{3}}. It matches what you told us you’re looking for. First open home is {{4}}.

Variable	Sample value for Meta
`{{1}}`	James
`{{2}}`	3-bedroom house
`{{3}}`	Brighton
`{{4}}`	Wed 21 Oct

Why it’s written this way: Marketing. Only send to buyers who asked for listing alerts.

Hi James, a new 3-bedroom house has just listed in Brighton. It matches what you told us you’re looking for. First open home is Wed 21 Oct.

Reply STOP to opt out

10:02 am

View listing

appraisal_offer_v1MarketingMarketing

Header: None
Footer: Reply STOP to opt out
Buttons: Book appraisal (website link)
Language: English

Body

Hi {{1}}, thinking about selling? Book a free, no-obligation appraisal of {{2}} and see what it could be worth today.

Variable	Sample value for Meta
`{{1}}`	Helen
`{{2}}`	14 Rose Ave

Why it’s written this way: Avoid promising prices or results in the template.

Hi Helen, thinking about selling? Book a free, no-obligation appraisal of 14 Rose Ave and see what it could be worth today.

Reply STOP to opt out

10:02 am

Book appraisal

rent_reminder_v1UtilitySupport

Header: None
Footer: None
Buttons: Payment details (website link)
Language: English

Body

Hi {{1}}, a reminder that rent of {{2}} for {{3}} is due on {{4}}. Already paid? Thank you, no need to reply.

Variable	Sample value for Meta
`{{1}}`	Mia
`{{2}}`	$620
`{{3}}`	4/21 King St
`{{4}}`	Tue 6 Oct

Why it’s written this way: Utility: tied to the tenant’s lease.

Hi Mia, a reminder that rent of $620 for 4/21 King St is due on Tue 6 Oct. Already paid? Thank you, no need to reply.

10:02 am

Payment details

maintenance_update_v1UtilitySupport

Header: None
Footer: None
Buttons: None
Language: English

Body

Hi {{1}}, an update on maintenance request {{2}}: {{3}} will attend on {{4}}. Reply if you need to change the time.

Variable	Sample value for Meta
`{{1}}`	Mia
`{{2}}`	MR-118
`{{3}}`	a licensed plumber
`{{4}}`	Sat 10 Oct, 9–11 am

Hi Mia, an update on maintenance request MR-118: a licensed plumber will attend on Sat 10 Oct, 9–11 am. Reply if you need to change the time.

10:02 am

offer_received_v1UtilitySales

Header: None
Footer: None
Buttons: None
Language: English

Body

Hi {{1}}, we’ve received your offer on {{2}}. I’ll present it to the vendor and update you by {{3}}.

Variable	Sample value for Meta
`{{1}}`	James
`{{2}}`	12 Bay St, Brighton
`{{3}}`	5 pm tomorrow

Hi James, we’ve received your offer on 12 Bay St, Brighton. I’ll present it to the vendor and update you by 5 pm tomorrow.

10:02 am

MORE TEMPLATES

Templates for other industries.

FAQ

Using these templates.

How do I submit a template to Meta?

In ConvoHut, go to Templates, choose Create Template, pick the category, paste the body, add sample values for each variable and submit. Meta usually reviews within 24 hours.

Why did Meta change my template’s category?

Meta checks the content. If a utility template includes promotional wording, Meta can reclassify it as marketing, which is charged at the marketing rate.

Can I change the wording?

Yes. Write in your own voice. Keep the purpose clear, give sample values, and keep variables away from the start and end of the body.

Do I need consent to send these?

Yes. Only message people who agreed to hear from your business on WhatsApp. Marketing messages also need a simple way to opt out.

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